Wednesday, November 27, 2019

Suicide prevention Professor Ramos Blog

Suicide prevention Depression causes many things from anxiety, to social regression, and most of all suicidal tendencies.   According to the American Foundation For Suicide Prevention, there are about 105 suicides per day. Some people have either attempted suicide or has had an ideation about it. Suicide is the act of intentionally causing one’s own death. Not only does it affect adults but children as well. 1 in 100,000 children age 10 to 14 dies by suicide each year. It’s a topic that you don’t really bring up to kids but it’s something that you should talk about with your children. It should be implemented in schools since children and teens are in school most of the day. Some stressors such as managing a workload, worrying about if the fit in and finding the balance with school and home can be stressful too. There are many life stressors that contribute to it such as mental illness, relationship problems, bullying, financial difficulties or a recent loss of someone clo se to you. There are many risk factors and we need to be more vigilant and know the warning signs for it such as aggressive behavior, talking about death, and social withdrawal. The sooner you see the warning signs the better in getting the help they need right away. Suicide is the tenth leading cause of deaths in the United States. Since the rates are rising we need to find ways we can prevent it. For example, having school-based awareness programs for kids and teenagers Such as letting them know they can speak to their teachers or their parents if they are feeling suicidal. Since school or home life can be stressful it would help to possibly have an emotional support service dog, An emotional support dog can be beneficial by providing mental and physical benefits They can come in throughout the day to provide comfort. In these programs they could learn how to create a safe environment for themselves, they would learn different kinds of coping skills and problem-solving skills. Another way would be to take medication for mental illnesses such as depression, anxiety or trauma-related disorders. There are currently about 22 antidepressant medications that are approved by the FDA that can help out. These could be a risk factor as well.   With the help of medication or talk therapy, it can be a great big help to some people. Talk therapy such as counseling, or a psychiatrist will give you a better understanding of your mental health, how to overcome your fears, how to improve your relationships with friends, family and yourself. With their help, you both can work together to manage your stress and improve the quality of your life. Lastly, we have suicide prevention hotlines that can help. Maybe you are not comfortable speaking to someone in person. Hotlines would help by phone or text there are many ways you can get help. It’s a safe place where they keep everything confidential and its free. You will be set up with a crisis worker who is trained to help people with emotional distress or if they are having a suicidal crisis. Maybe you are seeking help for a friend or you are worried about a friend they will help you and provide resources on what to do and how to get help quickly. These programs could help prevent suicides by bringing awareness to it. It can save lives too by educating children at a young age that’s it’s okay to speak to someone if they are feeling sad, lost, hopeless. Learning these skills at an early age would help them when they become an adult. Teachers should also be mandated to know the warning signs of their students if they are a suicidal risk. As a result, by having these programs kids will learn many ways to prevent suicides. They would also learn how to effectively manage stressors and what to do if they are having a problem. Mental illness can be another risk factor and can be helped by taking medication or talking to a medical professional. Another way would be to call a suicide hotline. That is why it’s important to speak to your children about this topic even though it can be overwhelming but we have to teach them at a young age so they can use these skills when they become adults. Works cited NIH â€Å"The national institute of mental health† https://www.nimh.nih.gov/health/statistics/suicide.shtml CDC â€Å"center for disease control and prevention https://www.cdc.gov/violenceprevention/suicide/prevention.html â€Å"Save suicide awareness voices of education† https://save.org/about-suicide/suicide-facts/ NAMI â€Å"National alliance on mental illness† https://www.nami.org/learn-more/mental-health-conditions/related-conditions/risk-of-suicide American Foundation For Suicide Prevention â€Å"Treatment† Treatment

Saturday, November 23, 2019

10 Classes of Careless Usage

10 Classes of Careless Usage 10 Classes of Careless Usage 10 Classes of Careless Usage By Mark Nichol If you find yourself making any of the following types of errors, general or specific, brush up on your writing with grammar guides and usage handbooks and/or any or all of the other strategies mentioned at the end of this post. 1. Appending an s to words in which, in most usage, the letter should not be included (for example, regards, as in â€Å"in regards to†) or that, in American English, have dropped it altogether (backward). (Using the -st ending in such words as amidst and amongst is a similar sign of poor usage.) 2. Using the incorrect form of pronouns writing, for example, â€Å"My friend and myself† instead of â€Å"My friend and I† or â€Å"That happened to she and I at the same time† rather than â€Å"That happened to her and me at the same time.† (If you don’t like the way that sentence looks, either, write, â€Å"That happened to both of us at the same time.†) 3. Using unnecessarily complicated words or phrases in favor of simpler, well-established terms: utilize instead of use, â€Å"prior to† in place of before, subsequently instead of later. 4. Using nonwords: irregardless, supposably, theirselves. 5. Using plural forms of words instead of singular ones: â€Å"a criteria,† â€Å"a phenomena.† 6. Using less when fewer is appropriate: â€Å"There are less boxes than I thought† instead of â€Å"There are fewer boxes than I thought.† 7. Using euphemisms: â€Å"He passed away last year† instead of â€Å"He died last year.† 8. Using badly in place of bad in such sentences as â€Å"He feels badly about the decision.† 9. Adding extraneous prepositions: â€Å"That’s too small of a shirt for you.† 10. Employing erroneous wording of idiomatic phrases: â€Å"for all intensive purposes† instead of â€Å"for all intents and purposes.† So, how do you know if you’re making such mistakes? Printing this representative list out and tacking it up next to your computer is all well and good for reminding you about these ten pitfalls, but what about the hundreds of others that plague writers? A combination of strategies is called for: Do Your Homework Borrow or buy some of the books listed in the post I linked to in the first paragraph, or check out the resources reviewed on this site. You needn’t read these guides cover to cover; just browse each one to determine whether its content or presentation style is appropriate for you, then, a few pages at a time, work your way through the ones that work for you. Read Role Models Seek out high-quality prose: leading magazines and newspapers and great literature. You don’t have to give up reading your favorite blogs or pulp fiction (some of which is/are very well written), but divide your leisure reading between the exemplary and the acceptable so that you can distinguish between the two and recognize well-constructed prose. Go Back to School Take a writing or editing class, whether offered as part of a university’s regular curriculum or as a continuing-education course. Whether you earned an MA in literature is irrelevant. You probably didn’t focus on the mechanics of writing during your college years, but now it’s time to do so. Ask for Backup Get a friend or a colleague whose writing or editing skills you respect to look over shorter pieces for you and flag grammar and usage errors. (Emphasize that you’d like them to merely call out the problems; you’ll solve them.) This strategy doesn’t work if you’ve completed a novel or a thick report, unless you can pay or trade for services, but when applied to short stories or modest work projects, it will help you develop your skills. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:75 Synonyms for â€Å"Angry†Precedent vs. Precedence50 Synonyms for "Song"

Thursday, November 21, 2019

LAW Essay Example | Topics and Well Written Essays - 1750 words

LAW - Essay Example Trademarks could be any combination of words, names or symbols that are used in commerce as brand names, tag lines, slogans, non-functional and distinctive packaging and labeling designs, etc. to indicate the source of a product or service. Only non-functional elements are protected by law as trademark rights Functional aspects of a product or service are covered under patent law with a limited term of protection whereas trademarks are not limited in term (except by nonuse) (Trademarks Basics, n.d.). The law that protects registered trademarks and trademarks registration in the UK is the Trademark Acts of 1994 as amended (Intellectual, n.d). In addition, the European Union has implemented regulations to harmonize the laws of trademarks among its member states, including the United Kingdom (The trademarks, n.d). If a trademark is not registered, the original creator does not necessarily lose all rights to his works. Under UK common law, it is possible to take civil action. To make a s uccessful claim, the owner must prove that the mark belongs to him, that the alleged owner has built a reputation using this mark and that he has suffered some damage because of the unauthorized use (Ibid). Trade marks can also be protected in the United Kingdom via common law rights established under what is called "passing off." The "passing off rights are established by the use of a brand and the establishment of goodwill (Registering, 2008). However, it is preferable to register a mark, as opposed to relying on common law passing off rights, as you have to prove that you have established goodwill to succeed in a passing off action. Also, passing off rights can be limited to a local area, whereas a UK Trade Mark registration automatically covers the whole of the UK (Ibid). The doctrine of Common law â€Å"passing off† works in a way that the owner of a mark can acquire some rights without registering his mark. A trader who uses a mark acquires â€Å"goodwill† in ass ociation with that mark. â€Å"Goodwill† has been defined as the quality, which causes a customer to go to one particular trader rather than any other (Ibid). The owner of a trademark can sue another trader who uses that mark in such a way as to confuse the public into believing that his goods are those of the owner of the mark. This is a â€Å"passing-off† action (The Basics, n.d.). At common law, a trademark is obtained by adopting and using the trademark, in association with goods or services offered for commerce ( Larson, 2003).. The mark must be placed in actual use before protection is available. Once the mark becomes associated in the mind of the public with the particular good or service, the common law trademark is established. Ordinarily, the geographic scope of the common law trademark is limited to the area of use. The three fundamental elements to passing off are reputation, misrepresentation, and damage to goodwill, which are sometimes known as the classi cal trinity, as restated by the English House of Lords in the case of Reckitt & Colman Ltd v Borden Inc [1990] 1 RPC1 341 1 (the Jif Lemon case) (Passing n.d). Passing off does not recognize them as property in its own right, but prevents one person from misrepresenting his or her goods or services as being the goods and services of another person or the plaintiff in infringement proceedings. The law of passing off is designed to prevent misrepresentation to the public

Tuesday, November 19, 2019

Subprime Mortgage Crisis Essay Example | Topics and Well Written Essays - 2000 words

Subprime Mortgage Crisis - Essay Example This all lies in the fundamental of economics that teaches us that diversification is king and solution for reducing financial risk. It has now come back to haunt us. What can we learn from this That Harry Markowitz, father of financial risk management, and Thomas Friedman, father of globalization should maybe start writing about the correlation of such economics! Unfortunately, it is not that simple. But before we unleash an economic debate on this painful economic downturn we should intellectually dissect the individuals and the players responsible for the causes and facts that have resulted in the inevitable financial depression in the real estate industry. "It started with the real, it will end will real estate." "Sub-Prime lending typically has been characterized as lending at relatively costly interest rates and fees to credit impaired or otherwise high risk borrowers." (Lax, Manti, Raca, & Zorn, 2004). Subprime loans are among the newly popular mortgage products, such as interest-only loans, for people with strained budgets, including first-time buyers. Homeowners increasingly use them to refinance and consolidate household debts when their credit scores fall in the wake of bankruptcy, high medical bills, or other setbacks. (Blanton, 2005). It is generally believed that the subprime borrowers emerge due to lack of the good credit history on their back and since there number grew historically therefore banks and financial institutions by spotting the opportunity started lending to them at higher interest rates due to the perceived risks involved in these subprime loans. Not only these subprime borrowers pay higher interest rates but they also pay higher upfront fees also at the time of boo king their loans. Due to this profitable alterative, financial institutions take the risk and lend to those customers who would otherwise can not qualify for obtaining loans from the banking channels in the ordinary course of the business. In nutshell, we can say that subprime lending is lending to those who do not deserve it. US Housing Bubble Most of the subprime lending is made into the mortgages market of the Banks. Studies suggest that So-called subprime loans have helped boost US homeownership to a record 69 percent of households. They are being tapped by borrowers in all income ranges, who struggle with poor credit ratings stemming from modest incomes or excessive credit card or other debts. In Massachusetts, subprime loans, fueled by refinancing, have grown from 1.6 percent of mortgages in 2000 to 12.3 percent today. (Blanton, 2005). Apart from that, the surge in the mortgage market was a result of generous monetary policy stance adapted by FED in order to ease the recession caused by the dot com bubble. Due to this reason, the interest rates were lowered by FED. This reduction in interest rates also induced financial institutions to lower the interest rates on the mortgages also. With the lowering interest rates, the demand for the homes increased which ultimately raised the prices for the new homes. In order to capture this rise in the property market, many financial institutions started easing off their standards to bring in more and more customers. This loosening in the standards allowed those borrowers to obtain mortgage loans who were otherwise not eligible to obtain the loans. Once these loans were obtained and subsequently securitized by the issuing financial

Sunday, November 17, 2019

Mcdonalds vs Burger King Essay Example for Free

Mcdonalds vs Burger King Essay In 1940, McDonald’s was first opened in San Bernardino, California by two men, Dick and Mac McDonald. At first, it was called McDonald’s Bar-B-Que. In 1948, the restaurant was shut down for three months for alterations. The menu was reduced to nine items: hamburgers, cheeseburgers, soft drinks, coffee, potato chips, and a slice of pie. They then changed their name to McDonalds as they changed their menu and stop serving Bar-b-Que. In 1954, Burger King was first opened by Keith Kramer and his wife. It was first named Insta Burger King, because they used an insta broiler. Since it was failing in 1959, James McLamore and David R. Edgerton purchased it and changed its name to Burger King. The duo ran the company as an independent entity for eight years, eventually expanding to over 250 locations in the United States, when they sold it to the Pillsbury Company in 1967. The menu has evolved from just burgers, fries, and shakes to just about everything that McDonalds has. McDonald’s has a mascot that is named Ronald McDonald. So, in order to keep up with what McDonald’s was doing, Burger King came up with their own mascot not too far from McDonald’s, they have the King as there mascot. Burger King has recently fired the King mascot, because they said a couple commercials scared children. They have yet found another mascot. McDonald’s has the Ronald McDonald House to help sick kids. Burger King has not done that as of yet, but they do have what is called the Burger King scholarship, which is available to employees and their family. I have worked for Burger King for almost four years, and I cannot stand the food they have there. Every week, Burger King copies something on the McDonald’s menu. I do not understand why they cannot create their own ideas. McDonalds, to me, has better tasting burgers and fries. McDonald’s has fried burgers and Burger King has grilled burgers. But Burger Kings burgers do not have a charcoal taste because they use a gas broiler, so to me it tastes like burned meat. I love the taste of McDonald’s burgers and fries. My favorite is the mcdouble or the big mac. Everything that McDonald’s Burger King is not too far behind. Starting next week Burger King is getting rid of the cheesy bacon wrap and getting the breakfast burrito. Just like McDonalds. Next week we are also getting some familiar thing from McDonalds like the frapachino, smoothies, new salads, and new flavored coffees. They are also in talks to come out with a cookie called the Kings cookies. Starting no later than mid-June Burger King will be getting all new uniforms that are almost the same as McDonalds. The managers such as me will have white shirts with ties, and the crew members will have red shirts. McDonald’s has the big mac Burger King have the deluxe topper which is the same as the big mac but just has two slices of bread and one thick meat patty. McDonald’s has ice cream cones for a dollar; Burger King just got ice cream cones for a dollar. McDonald’s has a spice chicken sandwich Burger King have a spicy chicken both for a dollar. McDonalds has chicken nuggets Burger King has chicken tenders. Burger King is getting a southern style chicken sandwich called the King crispy chicken sandwich McDonald’s has the original home style chicken sandwich. McDonald’s has the quarter pounder, and Burger King has the chef’s choice or the whopper. McDonald’s has the fish filet Burger King has the big fish. One thing I can say about Burger King is they have croissants and onion rings where McDonalds does not. This week we have got some more familiar items like McDonalds. White bags, we use to have the big brown bags that said Burger king all over them, now Burger King has white bags, just like McDonalds that say Burger King only in the top corner. And when it comes to the chicken tenders or chicken Mcnuggets again Burger King is trying to copy McDonalds once again. We use to have chicken tenders shaped like a crown or a lightning bolt. But when they looked at the sales of McDonald’s chicken nuggets and our chicken tenders they put them under construction and now we have chicken tenders just like the ones McDonalds has shape and all. But the ones Burger King’s has are not as crispy and the ones McDonalds has. They say they are all white meat but I beg to differ. If it is all white meat then it is the bone to. I must say that the new chicken tenders at Burger king are much better than the old one I would still rather have the ones from McDonalds then from Burger king. McDonalds has chicken select and Burger King has just came out with chicken strips. Everything right down to the size count and the sauces to go with it. One thing that Burger King is starting new is that they are trying to introduce all fresh items on its menu. They are using new fresh cut lettuces, onions, salads, and trying to become a healthier restaurant. Something new that McDonalds is trying is in their kid’s meals they are giving a smaller fry and also giving the kids apple slices. Burger King has yet to jump on this concept, but I’m sure it is not too far behind. So as you can see right down to the mascot Burger King is trying to keep up with everything that McDonalds does. The fast food business is a multi-billion dollar industry. The two businesses running in the lead is McDonald’s and Burger King. McDonalds is still the leader of the pack with Burger King not too far behind. The two fast food businesses are in close competition with each other. And have sales above all the rest. There are McDonald’s and Burger King corporate and franchises stores all over the world. McDonald’s has more stores both corporate and franchise store all over the world. But Burger King is not too far behind. Pretty much, whichever restaurant you go to, you will get the same kind of items. Fast food will always be the most popular choice in the hospitality industry, for those on the go that want to pick up a quick bit to eat.

Thursday, November 14, 2019

The dark side of fast food Essay -- Health, Diseases, Obesity

Today’s furious pace of life does not provide people with an opportunity of leisurely eating. The replacing of traditional food to convenience food is the result of the general intensification of work. At present people are usually under time pressure. Therefore, fast food seems to suit to the rhythm of modern life. However, it is argued by nutritionists that fast food is not beneficial to health, and causes health problems such as diabetes, heart diseases and obesity issues. The number of American overweight adults, whose mass is defined as 120 percent, has increased from 25 to 35 percent over the period of time from 1960 to 1991, while the percentage among adolescents has grown from 10 percent to 20 percent from 1970 to 1991 (James K. Binkley. 1997). In addition, these indexes are rising simultaneously with the development of fast food, one aspect is food delivering system, widespread service all over the world, which leads to population living passive life style and contri bute to acquiring obesity. During the period of time between 1980 and 1990 the proportion of money spent on food, that is prepared out of home has increased from 26 percent to 37 percent (Robert W. Jeffery and A. Simone. 1998). Moreover, significant minority of children are suffering from obesity. While sales of fast food are growing, the quality of health is declining. Presently, there are about 30,000 McDonald’s restaurants in 120 countries full of regular clients (BBC. Worldservice.com). In addition, there are many other similar corporations which mean that the fast food industry is prospering. Currently, humanity has a significant problem with a health of people due to a wrong nutrition, which consist of a different types of fast food. It is, therefore, ... ...possible solutions for stabilizing situation and providing healthy style of life without the fast food. Those are to put a stop for the usage of harmful ingredients in food, to decrease and limit amount of the fast food restaurants and to reduce the advertisement time on television and to reduce total amount of banners and websites of these fast food corporations. Moreover, it is believed, that these methods will improve today’s difficulties of people with the fast food consumption and addiction, and will provide healthy life – style (O’Rourke. 2005). In conclusion, in today’s situation, humanity and particularly governments of countries have to dispute for the active life without fast food, and to stop the fast food addiction, because of which all of these terrible things such as children and adults obesity, heart diseases and diabetes mellitus are happened.

Tuesday, November 12, 2019

Advertising and People of Color Essay

In their article â€Å"Advertising and People of Color,† Clint Wilson and Felix Gutierrez talk about stereotypes being portrayed in the media, even today. A good example of this is of the Aunt Jemima pancake mix. Then, the company featured a stereotypical, heavy, loud black woman (mammy) advertising the pancake mix. Some of the advertising was more neutralized; for example, Rastus is shown serving both black and white children breakfast (284). Another issue Wilson and Gutierrez talks about is the courtship of blacks and Latinos in advertising. From the civil rights movement, advertisers specifically targeted minorities, specifically blacks and Latinos for products such as liquor and cigarettes, but also advertised to minorities in culturally related advertisements. Articles such as â€Å"America’s Spanish Treasure† and books such as The $30 Billion Negro were written for advertisers to show how important it was to reach minorities to make more money. Overall, I don’t think the media has made much of a difference. I watched tv for a couple hours today to see if there were any advertisements directed toward minorities or that used minorities. My conclusion: not many. I didn’t see any that specifically were directed toward minorities and the ones that did portray minorities was a house cleaning commercial. The black lady was doing what every other middle class housewife does-clean all day (note sarcastic tone here). She was using a cleaning product while the announcer said his piece. Other than that, there was not anything (this was Fox 12, between 10 AM and 12 PM and I did do other homework while watching, lol).

Sunday, November 10, 2019

Marketing and Converse Question Essay

Need: Protection for the feet Wants: Cheap shoes which are comfortable and customizable. Demands: Emerging artists, designers and musicians wearing Chucks because of their affordability, simplicity and classic look. Now, anti-establishment rock fans beg Converse to feature a shoe by their favourite artist. Question 3 Production concept: The idea that consumers will favour the products those are available and highly affordable, and the idea that the company focus on improving production and distribution efficiency. Product Concept: Costumers will favour the products that offer the most quality, performance and features. Therefore the company should focus on making constant product improvements Selling Concept: The idea that consumers will not buy enough of the products unless it undertakes a large-scale selling and promotion effort. Marketing concept: The marketing philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering that desired satisfaction better than competitors does. Almost every red Chuck converse sold goes to Global Fund. Question 4 Converse sees its role as one of making great products that its costumers want to wear. Beyond that it participates in consumers discussions rather that dictating them. Drawbacks: Converse rides a fine line: How many limited editions and upscale design can the brand produce without losing its image as a non marketing marketer. How popular can the brand become without losing the core costumers who love the precisely because it isn’t popular Question 5 Converse has been very careful in all that it does to remember on very important things for a brand like Converse, where authenticity is the most important trait, the costumer experience should be driven by the costumer.

Thursday, November 7, 2019

The Saint Patricks Battalion (Los San Patricios)

The Saint Patricks Battalion (Los San Patricios) The St. Patricks Battalion- known in Spanish as el Batallà ³n de los San Patricios- was a Mexican army unit comprised primarily of Irish Catholics who had defected from the invading US army during the Mexican-American War. The St. Patricks Battalion was an elite artillery unit which inflicted great damage on the Americans during the battles of Buena Vista and Churubusco. The unit was led by Irish defector John Riley. After the Battle of Churubusco, most members of the battalion were killed or captured: most of those taken prisoner were hanged and the majority of the others were branded and whipped. After the war, the unit lasted for a short time before being disbanded. The Mexican-American War By 1846, tensions between the USA and Mexico had reached a critical point. Mexico was enraged by the American annexation of Texas, and the USA had its eye on Mexicos sparsely populated western holdings, such as California, New Mexico, and Utah. Armies were sent to the border and it didnt take long for a series of skirmishes to flare into an all-out war. The Americans took the offensive, invading first from the north and later from the east after capturing the port of Veracruz. In September of 1847, the Americans would capture Mexico City, forcing Mexico to surrender. Irish Catholics in the USA Many Irish were immigrating to America at about the same time as the war, due to harsh conditions and famine in Ireland. Thousands of them joined the US army in cities like New York and Boston, hoping for some pay and US citizenship. Most of them were Catholic. The US army (and US society in general) was at that time very intolerant towards both Irish and Catholics. Irish were seen as lazy and ignorant, while Catholics were considered fools who were easily distracted by pageantry and led by a faraway pope. These prejudices made life very difficult for Irish in American society at large and particularly in the army. In the army, the Irish were considered inferior soldiers and given dirty jobs. Chances of promotion were virtually nil, and at the beginning of the war, there was no opportunity for them to attend Catholic services (by the end of the war, there were two Catholic priests serving in the army). Instead, they were forced to attend Protestant services during which Catholicism was often vilified. Punishments for infractions such as drinking or negligence of duty were often severe. Conditions were harsh for most of the soldiers, even the non-Irish, and thousands would desert during the course of the war. Mexican Enticements The prospect of fighting for Mexico instead of the USA had a certain attraction for some of the men. Mexican generals learned of the plight of the Irish soldiers and actively encouraged defections. The Mexicans offered land and money for anyone who deserted and joined them and sent over fliers exhorting Irish Catholics to join them. In Mexico, Irish defectors were treated as heroes and given the opportunity for promotion denied them in the American army. Many of them felt a greater connection to Mexico: like Ireland, it was a poor Catholic nation. The allure of the church bells announcing mass must have been great for these soldiers far from home. The St. Patricks Battalion Some of the men, including Riley, defected before the actual declaration of war. These men were quickly integrated into the Mexican army, where they were assigned to the legion of foreigners. After the Battle of Resaca de la Palma, they were organized into the St. Patricks Battalion. The unit was made up of primarily Irish Catholics, with a fair number of German Catholics as well, plus a handful of other nationalities, including some foreigners who had been living in Mexico before war broke out. They made a banner for themselves: a bright green standard with an Irish harp, under which was Erin go Bragh and the Mexican coat of arms with the words Libertad por la Republica Mexicana. On the flip side of the banner was an image of St. Patrick and the words San Patricio. The St. Patricks first saw action as a unit at the Siege of Monterrey. Many of the defectors had artillery experience, so they were assigned as an elite artillery unit. At Monterrey, they were stationed in the Citadel, a massive fort blocking the entrance to the city. American General Zachary Taylor wisely sent his forces around the massive fortress and attacked the city from either side. Although the defenders of the fort did fire on American troops, the citadel was largely irrelevant to the defense of the city. On February 23, 1847, Mexican General Santa Anna, hoping to wipe out Taylors Army of Occupation, attacked the entrenched Americans at the Battle of Buena Vista south of Saltillo. The San Patricios played a prominent part in the battle. They were stationed on a plateau where the main Mexican attack took place. They fought with distinction, supporting an infantry advance and pouring cannon fire into the American ranks. They were instrumental in capturing some American cannons: one of the few pieces of good news for the Mexicans in this battle. After Buena Vista, the Americans and Mexicans turned their attention to eastern Mexico, where General Winfield Scott had landed his troops and taken Veracruz. Scott marched on Mexico City: Mexican General Santa Anna raced out to meet him. The armies met at the Battle of Cerro Gordo. Many records have been lost about this battle, but the San Patricios were likely in one of the forward batteries which were tied up by a diversionary attack while the Americans circled around to attack the Mexicans from the rear: again the Mexican Army was forced to retreat. The Battle of Churubusco The Battle of Churubusco was the St. Patricks greatest and final battle. The San Patricios were divided and sent to defend one of the approaches to Mexico City: Some were stationed at a defensive works at one end of a causeway into Mexico City: the others were in a fortified convent. When the Americans attacked on August 20, 1847, the San Patricios fought like demons. In the convent, Mexican soldiers three times tried to raise a white flag, and each time the San Patricios ripped it down. They only surrendered when they ran out of ammunition. Most of the San Patricios were either killed or captured in this battle: some escaped into Mexico City, but not enough to form a cohesive army unit. John Riley was among those captured. Less than a month later, Mexico City was taken by the Americans and the war was over. Trials, Executions, and Aftermath Eighty-five San Patricios were taken prisoner in all. Seventy-two of them were tried for desertion (presumably, the others had never joined the US army and therefore could not desert). These were divided into two groups and all of them were court-martialed: some at Tacubaya on August 23 and the rest at San Angel on August 26. When offered a chance to present a defense, many chose drunkenness: this was likely a ploy, as it was often a successful defense for deserters. It didnt work this time, however: all of the men were convicted. Several of the men were pardoned by General Scott for a variety of reasons, including age (one was 15) and for refusing to fight for the Mexicans. Fifty were hanged and one was shot (he had convinced the officers that he had not actually fought for the Mexican army). Some of the men, including Riley, had defected before the official declaration of war between the two nations: this was, by definition, a much less serious offense and they could not be executed for it. These men received lashes and were branded with a D (for deserter) on their faces or hips. Riley was branded twice on the face after the first brand was accidentally applied upside-down. Sixteen were hanged at San Angel on September 10, 1847. Four more were hanged the following day at Mixcoac. Thirty were hanged on September 13 in Mixcoac, within sight of the fortress of Chapultepec, where the Americans and Mexicans were battling for control of the castle. Around 9:30 a.m., as the American flag was raised over the fortress, the prisoners were hanged: it was meant to be the last thing they ever saw. One of the men hanged that day, Francis OConnor, had both his legs amputated the day before due to his battle wounds. When the surgeon told Colonel William Harney, the officer in charge, Harney said Bring the damned son of a bitch out! My order was to hang 30 and by God, Ill do it! Those San Patricios who had not been hanged were thrown in dark dungeons for the duration of the war, after which they were freed. They re-formed and existed as a unit of the Mexican army for about a year. Many of them remained in Mexico and started families: a handful of Mexicans today can trace their lineage to one of the San Patricios. Those who remained were rewarded by the Mexican government with pensions and the land that had been offered to entice them to defect. Some returned to Ireland. Most, including Riley, vanished into Mexican obscurity. Today, the San Patricios are still a bit of a hot topic between the two nations. To Americans, they were traitors, deserters, and turncoats who defected out of laziness and then fought out of fear. They were certainly loathed in their day: in his excellent book on the subject, Michael Hogan points out that out of thousands of deserters during the war, only the San Patricios were ever punished for it (of course, they were also the only ones to take up arms against their former comrades) and that their punishment was quite harsh and cruel. Mexicans, however, see them in a vastly different light. To Mexicans, the San Patricios were great heroes who defected because they could not stand to see the Americans bullying a smaller, weaker Catholic nation. They fought not out of fear but out of a sense of righteousness and justice. Every year, St. Patricks Day is celebrated in Mexico, particularly in the places where the soldiers were hanged. They have received many honors from the Mexican government, including streets named after them, plaques, postage stamps issued in their honor, etc. Whats the truth? Somewhere in between, certainly. Thousands of Irish Catholics fought for America during the war: they fought well and were loyal to their adopted nation. Many of those men deserted (men of all walks of life did during that harsh conflict) but only a fraction of those deserters joined the enemy army. This lends credence to the notion that the San Patricios did so out of a sense of justice or outrage as Catholics. Some may simply have done so for recognition: they proved that they were very skilled soldiers -arguably Mexicos best unit during the war - but promotions for Irish Catholics were few and far between in America. Riley, for example, made Colonel in the Mexican army. In 1999, a major Hollywood movie called One Mans Hero was made about the St. Patricks Battalion. Sources Eisenhower, John S.D. So Far from God: the U.S. War with Mexico, 1846-1848. Norman: the University of Oklahoma Press, 1989Hogan, Michael. The Irish Soldiers of Mexico. Createspace, 2011.Wheelan, Joseph. Invading Mexico: Americas Continental Dream and the Mexican War, 1846-1848. New York: Carroll and Graf, 2007.

Tuesday, November 5, 2019

Cut To The Chase

Cut To The Chase Cut To The Chase Cut To The Chase By Sharon Cut to the chase is a common expression, meaning get to the point. Its an exhortation to omit flowery phrases and unnecessary preamble and focus on the core issue. This expression first appeared in newspapers in the 1940s, though it has an older origin in the American film industry. In the era of silent film, a romantic love story often ended in a thrilling chase sequence, which was the most exciting part of the film. At that time cut to chase was a script direction indicating that the chase was next in the sequence of events. One example cited is in the novel Hollywood Girl by Joseph McEvoy, where a character gives the script direction: Jannings escapes; cut to chase. Here are some quotations from newspapers: People could fight about the merits of the Duke’s films for years, but let’s cut to the chase. Here are five favorites, all perfect ways to celebrate his endearing talent. And, surprise, theyre not all Westerns. USA Today But, Peters thought, if you can tell in half a minute of meeting someone whether theres chemistry, then why not cut to the chase and just meet up? She crafted a new approach: an app where users can meet people without hassling with features on traditional online dating apps. LA Times Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:100 Beautiful and Ugly WordsTime Words: Era, Epoch, and EonSupervise vs. Monitor

Sunday, November 3, 2019

Formal Written Report and a Creative Marketing Presentation for Essay

Formal Written Report and a Creative Marketing Presentation for marketing mix - Essay Example Pricing Objective and Strategy 13 5.3 Perceptual Mapping 14 Perceptual map at the introductory stage of the PLC 14 Perceptual map at the maturity stage of the PLC 15 6. Marketing Mix adjustment strategies 15 7. Conclusions & Recommendations 16 Reference 17 1. Formal introduction 1.1 Authorization and Purpose The purpose of the report is to analyses the marketing and the branding strategies of Olay which the company has implemented and currently perceiving the strategies. 1.2 Limitation Most of the information was based on secondary research and due to time limit an extensive primary research was not a part of the report. 1.3 Scope of the report The report contains detail information about the brand Olay and its product total effect. The paper discusses the target market, promotion, product strategy of Olay, the positioning statement of Olay, also the perceptual map taking price and quality as two dimensions. 2. Product and target market Product is the core of any marketing plan for a n organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012). In this competitive world, women has been equally at par with their counter partners, the male segment and this has lead to more increase or demand of the grooming section. In... Product is the core of any marketing plan for an organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012). In this competitive world, women has been equally at par with their counter partners, the male segment and this has lead to more increase or demand of the grooming section. In order to tackle the issue with regards to skincare P&G has introduced line of products which claims to compliment her youthful looks in every stage of her life (Olay, 2012). Hence it can be concluded that the target market for Olay is the large section of women of all age group who loves to stay good, look good at all age of their lives. The product chosen is Olay Total Effects, which has been manufactured to fight the seven signs of ageing for a visibly younger looking skin. The product line of total effect includes from moisturizing to cleansing and also special treatment for skin and these arrays of products are dedicated towards making her skin look at its best.

Friday, November 1, 2019

Robert DeNiro Essay Example | Topics and Well Written Essays - 1250 words

Robert DeNiro - Essay Example What makes Robert DeNiro stand out from the pack as the quintessential cinematic commentator on his times is that he is willing to forego the development of a strong identity that carries him throughout all his multiple roles. DeNiro’s career represents more than any other actor the fracturing of the self-assurance of identity that social movements such as Women’s Lib, Civil Rights, and the Gay Awareness wrought upon the stage of contemporary life beginning in the late 1960s. Robert DeNiro’s career begins during this tumultuous period in American history, but that his career began with a series of films directed by Brian DePalma notable for their shattered order and surreal qualities that mocked every aspect of that tradition of assurance from weddings to television. DeNiro almost seems to have sprung full force into the consciousness of cinema as an actor who questions his own identity and becomes a proxy by which society has come to question established perspec tives. The argument that DeNiro’s career represents an attempt to somehow put together a whole identify out of the shattered remnants of traditional expectation is answered by back to back films released in 1973. The physical and psychic transformations of Robert DeNiro throughout his long career have reflected the disjointed quality of America since the late 1960s. Just as all conventions were ignited by the social upheavals of that era and created a doubt of identity, so has DeNiro’s career been based on renovating himself with each role in a desperate attempt to find the core of his soul.