Marketing plan Essay Example | Topics and Well Written Essays - 1000 words - 1

Marketing plan - Essay Example The Insider Fashions has got a good reception to in the market, thanks to its broad range of customers. Its target market has found the place a one stop shop for all the family fashion. This has brought the need for the store to stretch its branches in various parts of the state. Therefore, it is only from a good marketing plan that the operations of this company can be well executed. Mission Statement, Goals and Objectives The mission of The Insider Fashion Store is to ‘’use the displayed opportunity in the current trends in fashion to provide the best outfit solution to all categories of customers, under one roof, through vigorous market research and rapid product design’’. Its vision is to ‘’become a world class store of the best outfits to all consumer categories’’. As a progressive store, The Insider has a goal to cover all the states in the USA by 2014. SWOT Analysis i. Strengths The Insider Fashions Store is a one stop shop for all the family cloths; therefore it attracts a broad range of customers. There is a welcoming mood created by the store’s employees, where customers are ushered in, well attended to and even provided with snacks to keep them shopping even for longer hours. The store stocks a range of products from all over the world, most of which, come from the most reputable brands in the world. It has partnered with children's entertainment companies to provide various entertainment facilities like video games for the children. This makes the parents to prefer the store since they can move in with their children and stay for longer hours without the children complaining Provision of trial rooms where the outfits are tried by customers to confirm the sizes. ii. Weaknesses The store is forced to charge relatively higher prices than its competitors since it deals with exclusive high quality products which come from far and at high prices. There is need to train employees thoroughly befor e they are employed, this makes the store to lose a lot of money in training iii. Opportunities All the store’s branches have been strategically placed at busy malls and near big colleges where there is a thrilling lot of customers There is a need for a one stop shopping store for all the family outfits which the store has exploited. There is still need for such stores in various parts of the state, an opportunity that the store has taken up positively and planning for further expansion. The store specializes in training its employee and is now planning to start up a commercial training college for such services. iv. Threats There is stiff competition that the store receives from several other stores set up in the state. By opening up a commercial training facility, there are high chances that the store will disperse its idea of success which other people will use to start up other stores like The Insider. There is also a threat of the new companies that are entering the mark et with new strategies The store has a threat of losing its international customers in case similar stores are starting up in the customers’ respective countries. Market Segmentation The market will be segmented in the strength of the customers’ demographic characteristics. The stores around colleges will be stocked up with various youth outfits, more than the other outfits of other age categories. The prices at these stores near colleges will also be lowered to consider that the targeted clients at these places are students who have tendencies of spending less money. For example, one

Investment Enhancement Paper Essay Example | Topics and Well Written Essays - 1000 words

Investment Enhancement Paper - Essay Example Also by diversify portfolio investors are able to earn more consistent returns on their investment and if one stock does not perform well and does not yield positive return then the other one could perform well and yield positive return thus the overall risk of the portfolio is reduced and investors are in a position to save their investment from fluctuations of stock as well as market. There are different techniques that investors around the world use to diversify their portfolio and maximize their return. Investing internationally or in the international markets is one of the most common techniques that investors use to diversify their portfolio. This gives more chances to investors to enhance their investment and earn better returns. In addition to while making investment internationally, investors have also used alternative investment vehicles to diversify their portfolio and to enhance their investment. This report analyzes how investors around the world have been diversifying t heir portfolio by investing internationally and by making use of alternative vehicles. international portfolio diversification on an investment portfolio When investors are investing in a particular asset they normally face two types of risks. These two types of risk are; systematic risk and nonsystematic risk. These types of risk influence the stock price and thus the return of the investors is changed. Non-systematic risk is the risk of a particular asset, stock or company in which the investment is being made and it is also called the diversifiable risk as it can be reduced drastically by creating a portfolio and diversifying the investment. The other kind of risk is called the systematic risk and it is the market risk or risk of a portfolio. The risk of a stock is reduced by diversifying the portfolio and by making investment in stock of different industries. However even after diversifying the portfolio in a particular market, the market risk cannot be reduced (Gitman, 2003). T he following graph shows that as the investor diversifies its portfolio the non-systematic risk of the portfolio reduces and as the portfolio becomes more and more diversified, the non-systemic risk reduces. However by diversifying portfolio, the systematic risk or market risk is not diversified or reduced. Market risk is the risk that can be because of fluctuations in the market, economic condition of the country, political instability and several other macroeconomic factors that would directly or indirectly impact the stock prices. (Source: Systematic versus Non-Systematic Risk) So in order to enhance the investment and further reduce the risk of the portfolio, investors have started investing stocks and assets in other countries as it reduces the market risk. By investing in different markets, the impact of change in the return because of a particular market is reduced in the overall investment and therefore the overall risk of the portfolio is reduced. The following graph reflec ts that the risk of the portfolio is further reduced as stocks from other parts of the world are included in the portfolio. Therefore diversifying portfolio and investing in different stocks around the world would reduce the risk of the portfolio and therefore it would enhance the investment. So, investing internationally would reduce the market risk and thus the overall risk