The dark side of fast food Essay -- Health, Diseases, Obesity

Today’s furious pace of life does not provide people with an opportunity of leisurely eating. The replacing of traditional food to convenience food is the result of the general intensification of work. At present people are usually under time pressure. Therefore, fast food seems to suit to the rhythm of modern life. However, it is argued by nutritionists that fast food is not beneficial to health, and causes health problems such as diabetes, heart diseases and obesity issues. The number of American overweight adults, whose mass is defined as 120 percent, has increased from 25 to 35 percent over the period of time from 1960 to 1991, while the percentage among adolescents has grown from 10 percent to 20 percent from 1970 to 1991 (James K. Binkley. 1997). In addition, these indexes are rising simultaneously with the development of fast food, one aspect is food delivering system, widespread service all over the world, which leads to population living passive life style and contri bute to acquiring obesity. During the period of time between 1980 and 1990 the proportion of money spent on food, that is prepared out of home has increased from 26 percent to 37 percent (Robert W. Jeffery and A. Simone. 1998). Moreover, significant minority of children are suffering from obesity. While sales of fast food are growing, the quality of health is declining. Presently, there are about 30,000 McDonald’s restaurants in 120 countries full of regular clients (BBC. Worldservice.com). In addition, there are many other similar corporations which mean that the fast food industry is prospering. Currently, humanity has a significant problem with a health of people due to a wrong nutrition, which consist of a different types of fast food. It is, therefore, ... ...possible solutions for stabilizing situation and providing healthy style of life without the fast food. Those are to put a stop for the usage of harmful ingredients in food, to decrease and limit amount of the fast food restaurants and to reduce the advertisement time on television and to reduce total amount of banners and websites of these fast food corporations. Moreover, it is believed, that these methods will improve today’s difficulties of people with the fast food consumption and addiction, and will provide healthy life – style (O’Rourke. 2005). In conclusion, in today’s situation, humanity and particularly governments of countries have to dispute for the active life without fast food, and to stop the fast food addiction, because of which all of these terrible things such as children and adults obesity, heart diseases and diabetes mellitus are happened.

Advertising and People of Color Essay

In their article â€Å"Advertising and People of Color,† Clint Wilson and Felix Gutierrez talk about stereotypes being portrayed in the media, even today. A good example of this is of the Aunt Jemima pancake mix. Then, the company featured a stereotypical, heavy, loud black woman (mammy) advertising the pancake mix. Some of the advertising was more neutralized; for example, Rastus is shown serving both black and white children breakfast (284). Another issue Wilson and Gutierrez talks about is the courtship of blacks and Latinos in advertising. From the civil rights movement, advertisers specifically targeted minorities, specifically blacks and Latinos for products such as liquor and cigarettes, but also advertised to minorities in culturally related advertisements. Articles such as â€Å"America’s Spanish Treasure† and books such as The $30 Billion Negro were written for advertisers to show how important it was to reach minorities to make more money. Overall, I don’t think the media has made much of a difference. I watched tv for a couple hours today to see if there were any advertisements directed toward minorities or that used minorities. My conclusion: not many. I didn’t see any that specifically were directed toward minorities and the ones that did portray minorities was a house cleaning commercial. The black lady was doing what every other middle class housewife does-clean all day (note sarcastic tone here). She was using a cleaning product while the announcer said his piece. Other than that, there was not anything (this was Fox 12, between 10 AM and 12 PM and I did do other homework while watching, lol).

Marketing and Converse Question Essay

Need: Protection for the feet Wants: Cheap shoes which are comfortable and customizable. Demands: Emerging artists, designers and musicians wearing Chucks because of their affordability, simplicity and classic look. Now, anti-establishment rock fans beg Converse to feature a shoe by their favourite artist. Question 3 Production concept: The idea that consumers will favour the products those are available and highly affordable, and the idea that the company focus on improving production and distribution efficiency. Product Concept: Costumers will favour the products that offer the most quality, performance and features. Therefore the company should focus on making constant product improvements Selling Concept: The idea that consumers will not buy enough of the products unless it undertakes a large-scale selling and promotion effort. Marketing concept: The marketing philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering that desired satisfaction better than competitors does. Almost every red Chuck converse sold goes to Global Fund. Question 4 Converse sees its role as one of making great products that its costumers want to wear. Beyond that it participates in consumers discussions rather that dictating them. Drawbacks: Converse rides a fine line: How many limited editions and upscale design can the brand produce without losing its image as a non marketing marketer. How popular can the brand become without losing the core costumers who love the precisely because it isn’t popular Question 5 Converse has been very careful in all that it does to remember on very important things for a brand like Converse, where authenticity is the most important trait, the costumer experience should be driven by the costumer.

The Saint Patricks Battalion (Los San Patricios)

The Saint Patricks Battalion (Los San Patricios) The St. Patricks Battalion- known in Spanish as el Batallà ³n de los San Patricios- was a Mexican army unit comprised primarily of Irish Catholics who had defected from the invading US army during the Mexican-American War. The St. Patricks Battalion was an elite artillery unit which inflicted great damage on the Americans during the battles of Buena Vista and Churubusco. The unit was led by Irish defector John Riley. After the Battle of Churubusco, most members of the battalion were killed or captured: most of those taken prisoner were hanged and the majority of the others were branded and whipped. After the war, the unit lasted for a short time before being disbanded. The Mexican-American War By 1846, tensions between the USA and Mexico had reached a critical point. Mexico was enraged by the American annexation of Texas, and the USA had its eye on Mexicos sparsely populated western holdings, such as California, New Mexico, and Utah. Armies were sent to the border and it didnt take long for a series of skirmishes to flare into an all-out war. The Americans took the offensive, invading first from the north and later from the east after capturing the port of Veracruz. In September of 1847, the Americans would capture Mexico City, forcing Mexico to surrender. Irish Catholics in the USA Many Irish were immigrating to America at about the same time as the war, due to harsh conditions and famine in Ireland. Thousands of them joined the US army in cities like New York and Boston, hoping for some pay and US citizenship. Most of them were Catholic. The US army (and US society in general) was at that time very intolerant towards both Irish and Catholics. Irish were seen as lazy and ignorant, while Catholics were considered fools who were easily distracted by pageantry and led by a faraway pope. These prejudices made life very difficult for Irish in American society at large and particularly in the army. In the army, the Irish were considered inferior soldiers and given dirty jobs. Chances of promotion were virtually nil, and at the beginning of the war, there was no opportunity for them to attend Catholic services (by the end of the war, there were two Catholic priests serving in the army). Instead, they were forced to attend Protestant services during which Catholicism was often vilified. Punishments for infractions such as drinking or negligence of duty were often severe. Conditions were harsh for most of the soldiers, even the non-Irish, and thousands would desert during the course of the war. Mexican Enticements The prospect of fighting for Mexico instead of the USA had a certain attraction for some of the men. Mexican generals learned of the plight of the Irish soldiers and actively encouraged defections. The Mexicans offered land and money for anyone who deserted and joined them and sent over fliers exhorting Irish Catholics to join them. In Mexico, Irish defectors were treated as heroes and given the opportunity for promotion denied them in the American army. Many of them felt a greater connection to Mexico: like Ireland, it was a poor Catholic nation. The allure of the church bells announcing mass must have been great for these soldiers far from home. The St. Patricks Battalion Some of the men, including Riley, defected before the actual declaration of war. These men were quickly integrated into the Mexican army, where they were assigned to the legion of foreigners. After the Battle of Resaca de la Palma, they were organized into the St. Patricks Battalion. The unit was made up of primarily Irish Catholics, with a fair number of German Catholics as well, plus a handful of other nationalities, including some foreigners who had been living in Mexico before war broke out. They made a banner for themselves: a bright green standard with an Irish harp, under which was Erin go Bragh and the Mexican coat of arms with the words Libertad por la Republica Mexicana. On the flip side of the banner was an image of St. Patrick and the words San Patricio. The St. Patricks first saw action as a unit at the Siege of Monterrey. Many of the defectors had artillery experience, so they were assigned as an elite artillery unit. At Monterrey, they were stationed in the Citadel, a massive fort blocking the entrance to the city. American General Zachary Taylor wisely sent his forces around the massive fortress and attacked the city from either side. Although the defenders of the fort did fire on American troops, the citadel was largely irrelevant to the defense of the city. On February 23, 1847, Mexican General Santa Anna, hoping to wipe out Taylors Army of Occupation, attacked the entrenched Americans at the Battle of Buena Vista south of Saltillo. The San Patricios played a prominent part in the battle. They were stationed on a plateau where the main Mexican attack took place. They fought with distinction, supporting an infantry advance and pouring cannon fire into the American ranks. They were instrumental in capturing some American cannons: one of the few pieces of good news for the Mexicans in this battle. After Buena Vista, the Americans and Mexicans turned their attention to eastern Mexico, where General Winfield Scott had landed his troops and taken Veracruz. Scott marched on Mexico City: Mexican General Santa Anna raced out to meet him. The armies met at the Battle of Cerro Gordo. Many records have been lost about this battle, but the San Patricios were likely in one of the forward batteries which were tied up by a diversionary attack while the Americans circled around to attack the Mexicans from the rear: again the Mexican Army was forced to retreat. The Battle of Churubusco The Battle of Churubusco was the St. Patricks greatest and final battle. The San Patricios were divided and sent to defend one of the approaches to Mexico City: Some were stationed at a defensive works at one end of a causeway into Mexico City: the others were in a fortified convent. When the Americans attacked on August 20, 1847, the San Patricios fought like demons. In the convent, Mexican soldiers three times tried to raise a white flag, and each time the San Patricios ripped it down. They only surrendered when they ran out of ammunition. Most of the San Patricios were either killed or captured in this battle: some escaped into Mexico City, but not enough to form a cohesive army unit. John Riley was among those captured. Less than a month later, Mexico City was taken by the Americans and the war was over. Trials, Executions, and Aftermath Eighty-five San Patricios were taken prisoner in all. Seventy-two of them were tried for desertion (presumably, the others had never joined the US army and therefore could not desert). These were divided into two groups and all of them were court-martialed: some at Tacubaya on August 23 and the rest at San Angel on August 26. When offered a chance to present a defense, many chose drunkenness: this was likely a ploy, as it was often a successful defense for deserters. It didnt work this time, however: all of the men were convicted. Several of the men were pardoned by General Scott for a variety of reasons, including age (one was 15) and for refusing to fight for the Mexicans. Fifty were hanged and one was shot (he had convinced the officers that he had not actually fought for the Mexican army). Some of the men, including Riley, had defected before the official declaration of war between the two nations: this was, by definition, a much less serious offense and they could not be executed for it. These men received lashes and were branded with a D (for deserter) on their faces or hips. Riley was branded twice on the face after the first brand was accidentally applied upside-down. Sixteen were hanged at San Angel on September 10, 1847. Four more were hanged the following day at Mixcoac. Thirty were hanged on September 13 in Mixcoac, within sight of the fortress of Chapultepec, where the Americans and Mexicans were battling for control of the castle. Around 9:30 a.m., as the American flag was raised over the fortress, the prisoners were hanged: it was meant to be the last thing they ever saw. One of the men hanged that day, Francis OConnor, had both his legs amputated the day before due to his battle wounds. When the surgeon told Colonel William Harney, the officer in charge, Harney said Bring the damned son of a bitch out! My order was to hang 30 and by God, Ill do it! Those San Patricios who had not been hanged were thrown in dark dungeons for the duration of the war, after which they were freed. They re-formed and existed as a unit of the Mexican army for about a year. Many of them remained in Mexico and started families: a handful of Mexicans today can trace their lineage to one of the San Patricios. Those who remained were rewarded by the Mexican government with pensions and the land that had been offered to entice them to defect. Some returned to Ireland. Most, including Riley, vanished into Mexican obscurity. Today, the San Patricios are still a bit of a hot topic between the two nations. To Americans, they were traitors, deserters, and turncoats who defected out of laziness and then fought out of fear. They were certainly loathed in their day: in his excellent book on the subject, Michael Hogan points out that out of thousands of deserters during the war, only the San Patricios were ever punished for it (of course, they were also the only ones to take up arms against their former comrades) and that their punishment was quite harsh and cruel. Mexicans, however, see them in a vastly different light. To Mexicans, the San Patricios were great heroes who defected because they could not stand to see the Americans bullying a smaller, weaker Catholic nation. They fought not out of fear but out of a sense of righteousness and justice. Every year, St. Patricks Day is celebrated in Mexico, particularly in the places where the soldiers were hanged. They have received many honors from the Mexican government, including streets named after them, plaques, postage stamps issued in their honor, etc. Whats the truth? Somewhere in between, certainly. Thousands of Irish Catholics fought for America during the war: they fought well and were loyal to their adopted nation. Many of those men deserted (men of all walks of life did during that harsh conflict) but only a fraction of those deserters joined the enemy army. This lends credence to the notion that the San Patricios did so out of a sense of justice or outrage as Catholics. Some may simply have done so for recognition: they proved that they were very skilled soldiers -arguably Mexicos best unit during the war - but promotions for Irish Catholics were few and far between in America. Riley, for example, made Colonel in the Mexican army. In 1999, a major Hollywood movie called One Mans Hero was made about the St. Patricks Battalion. Sources Eisenhower, John S.D. So Far from God: the U.S. War with Mexico, 1846-1848. Norman: the University of Oklahoma Press, 1989Hogan, Michael. The Irish Soldiers of Mexico. Createspace, 2011.Wheelan, Joseph. Invading Mexico: Americas Continental Dream and the Mexican War, 1846-1848. New York: Carroll and Graf, 2007.

Cut To The Chase

Cut To The Chase Cut To The Chase Cut To The Chase By Sharon Cut to the chase is a common expression, meaning get to the point. Its an exhortation to omit flowery phrases and unnecessary preamble and focus on the core issue. This expression first appeared in newspapers in the 1940s, though it has an older origin in the American film industry. In the era of silent film, a romantic love story often ended in a thrilling chase sequence, which was the most exciting part of the film. At that time cut to chase was a script direction indicating that the chase was next in the sequence of events. One example cited is in the novel Hollywood Girl by Joseph McEvoy, where a character gives the script direction: Jannings escapes; cut to chase. Here are some quotations from newspapers: People could fight about the merits of the Duke’s films for years, but let’s cut to the chase. Here are five favorites, all perfect ways to celebrate his endearing talent. And, surprise, theyre not all Westerns. USA Today But, Peters thought, if you can tell in half a minute of meeting someone whether theres chemistry, then why not cut to the chase and just meet up? She crafted a new approach: an app where users can meet people without hassling with features on traditional online dating apps. LA Times Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:100 Beautiful and Ugly WordsTime Words: Era, Epoch, and EonSupervise vs. Monitor

Formal Written Report and a Creative Marketing Presentation for Essay

Formal Written Report and a Creative Marketing Presentation for marketing mix - Essay Example Pricing Objective and Strategy 13 5.3 Perceptual Mapping 14 Perceptual map at the introductory stage of the PLC 14 Perceptual map at the maturity stage of the PLC 15 6. Marketing Mix adjustment strategies 15 7. Conclusions & Recommendations 16 Reference 17 1. Formal introduction 1.1 Authorization and Purpose The purpose of the report is to analyses the marketing and the branding strategies of Olay which the company has implemented and currently perceiving the strategies. 1.2 Limitation Most of the information was based on secondary research and due to time limit an extensive primary research was not a part of the report. 1.3 Scope of the report The report contains detail information about the brand Olay and its product total effect. The paper discusses the target market, promotion, product strategy of Olay, the positioning statement of Olay, also the perceptual map taking price and quality as two dimensions. 2. Product and target market Product is the core of any marketing plan for a n organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012). In this competitive world, women has been equally at par with their counter partners, the male segment and this has lead to more increase or demand of the grooming section. In... Product is the core of any marketing plan for an organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012). In this competitive world, women has been equally at par with their counter partners, the male segment and this has lead to more increase or demand of the grooming section. In order to tackle the issue with regards to skincare P&G has introduced line of products which claims to compliment her youthful looks in every stage of her life (Olay, 2012). Hence it can be concluded that the target market for Olay is the large section of women of all age group who loves to stay good, look good at all age of their lives. The product chosen is Olay Total Effects, which has been manufactured to fight the seven signs of ageing for a visibly younger looking skin. The product line of total effect includes from moisturizing to cleansing and also special treatment for skin and these arrays of products are dedicated towards making her skin look at its best.

Robert DeNiro Essay Example | Topics and Well Written Essays - 1250 words

Robert DeNiro - Essay Example What makes Robert DeNiro stand out from the pack as the quintessential cinematic commentator on his times is that he is willing to forego the development of a strong identity that carries him throughout all his multiple roles. DeNiro’s career represents more than any other actor the fracturing of the self-assurance of identity that social movements such as Women’s Lib, Civil Rights, and the Gay Awareness wrought upon the stage of contemporary life beginning in the late 1960s. Robert DeNiro’s career begins during this tumultuous period in American history, but that his career began with a series of films directed by Brian DePalma notable for their shattered order and surreal qualities that mocked every aspect of that tradition of assurance from weddings to television. DeNiro almost seems to have sprung full force into the consciousness of cinema as an actor who questions his own identity and becomes a proxy by which society has come to question established perspec tives. The argument that DeNiro’s career represents an attempt to somehow put together a whole identify out of the shattered remnants of traditional expectation is answered by back to back films released in 1973. The physical and psychic transformations of Robert DeNiro throughout his long career have reflected the disjointed quality of America since the late 1960s. Just as all conventions were ignited by the social upheavals of that era and created a doubt of identity, so has DeNiro’s career been based on renovating himself with each role in a desperate attempt to find the core of his soul.