How to Write a Book Blurb that Sells (with Examples)

How to Write a Book Blurb that Sells (with Examples) How to Write a Book Blurb: A Guide for Novelists Last updated: 09/12/2018Creating a book blurb, while still technically writing, is closer to a science than an art. The blurb that appears on the back cover of your book, and on your Amazon page, will either:Work by convincing readers to take a chance on it, orFail to engage your target readers.In that sense, a good blurb is anything but subjective. In this post, three publishing editors have shared their secret behind writing the best blurb for your novel.What is a blurb?A blurb is a short description of a book that is written for promotional purposes. Traditionally, it would be found on the inside back cover of a hardback. As paperback publishing developed, readers began seeing the blurb appearing on the back cover. Generally, 150-200 words are more than enough for a full blurb.In the modern publishing landscape, where more books are being purchased online than in bricks and mortar stores, you are more likely to encounter blurbs on the product page of Amazon or any other digital re tailer. Sometimes, you will hear them referred to as ‘book descriptions.’ So now that we have our basic definition out of the way, let’s roll up our sleeves and get to work.How to write a book blurb in 4 stepsâ€Å"The opening of your blurb has to be incredibly precise and dynamic,† says editor Rebecca Heyman. â€Å"For a lot of first-time authors, I think there's an instinct to make sure readers understand everything that happened in the book’s universe before the beginning of the actual story. That's generally a mistake.†So if it shouldn’t set the stage for a reader who’s about to dive into your book, what should your blurb do?Without further ado, here's how to write a blurb in 4 steps. Read this: "How to write a novel's blurb in 4 steps" 1. Introduce your main character(s)At its core, novels are a storytelling medium, and that means your blurb has to be about characters. Consciously or not, readers check out the synopsis to see whether they want to spend time with your main characters. They don’t need to know their entire backstory, though - just enough to understand how they figure into the story’s primary conflict...2. Set the stage for your primary conflictThe primary conflict is what drives your story. It’s Harry Potter doing battle against Voldemort and his minions, FBI Agent Clarice Starling negotiating with Hannibal Lecter, or Captain Ahab’s obsessive vendetta against a whale. Without a real-world conflict, you don’t have a story readers can sink their teeth into. This blurb is a lot shorter than the previous examples. It’s a perfect introduction to the hard-boiled, no-nonsense narration style of the books. The short sentences and sardonic interjections (â€Å"Not much of a welcome† and â€Å"not a chance in hell†) might read like clichà ©s, but they capture a traditional hero in the Bogart mold.Also, the blurb gives us a sense of the setting. There’s no reason the reader should be aware of Margrave, but its repetition and context let us know that this is not a friendly town. Without having to spell it out, we can tell that Jack Reacher is about to encounter some small-minded locals.Of course, there are plenty of books to draw inspiration from. Just reach up on to your bookshelf and pull down your favorite book - see how they go about establishing characters, stakes, and conflict.As you’ve hopefully seen, your blurb is one of your book's biggest sales influencers, and it demands as much, if not more, attent ion than any other part of your marketing plan. The time and effort you put into refining and testing your blurb is money in the bank.What are some of the best book blurbs you’ve seen on an Amazon page or on a back cover? Share them in the comments below and tell us why you like them.